"Actually Start The Damn Thing"
A 3-Part Startup Launch Series – In Partnership with Half Baked
🚀 This is Part 1 of 3 in a FREE series built for founders, creators, and dreamers who are finally ready to stop "thinking about it" and actually build the damn thing.
You’ve got a startup idea. Maybe ten. But before you start building, designing, or pitching… let’s find out if it’s actually worth your time.
Because most startup ideas fail not due to poor execution—but because nobody validated whether the problem was real, or the solution was something customers actually wanted.
This free pack will show you how to avoid that fate.
What’s Inside the Free Download?
You’ll get immediate access to a powerful validation toolkit that includes:
📘 Validate or Die eBook
A brutally practical guide to validating startup ideas before wasting time, money, and sanity.
🎤 Customer Interview Script
Ask the right questions to extract honest insight, not polite nods.
🧠 Audience Persona Builder
Define your customer so well it feels like stalking (but legally and usefully).
🧾 Extended Problem/Solution Fit Canvas
Go deeper into mapping your idea’s pain points, competitive edge, and fit.
📧 Problem/Solution Pitch Email Template
Cold outreach with teeth—get real feedback from real people fast.
🔍 Problem Stack Worksheet
Break down the root causes of pain so your solution actually matters.
✅ Validation Templates
Systems, checklists, and spreadsheets to move quickly and score your idea.
Who’s Behind This?
Mat Gordon – Startup builder, investor-backed founder, and consultant behind 100+ startups, including multiple six-figure plus exits and successful product launches across SaaS, mobile apps, and physical products. Over the past 11 years, Mat has launched and helped others launch more than 100 online businesses. Four of his own startups were acquired, and most generated six figures or more in profit.
Now, Mat is giving away his industry secrets in a free 21-page eBook titled "Validate or Die."
If you’ve got a solid startup idea—or even just the seed of one—this guide is worth your time.
Mat also runs Launch It, a startup agency and accelerator that helps ambitious founders go from idea to product to growth—without wasting months or burning out. From validation and MVP development to growth and investor readiness, Launch It does the heavy lifting so you can move faster and win sooner.
This guide is completely free. But if you want the shortcut? You can apply to work directly with Mat and Launch It to bring your idea to life the smart way.