"Actually Start The Damn Thing"
A 3-Part Startup Launch Series – In Partnership with Half Baked
PART 2:
Build It Lean, Launch It Fast
🚀 Part 2 of 3 in a FREE series built for founders, creators, and dreamers who are finally ready to stop "thinking about it" and actually build the damn thing.
“No, you don’t need to raise $500K to build a to-do list app.”
Welcome to Part 2 of the 3-part startup series by Half Baked and Mat Gordon, founder of Launch It — the startup accelerator that helps founders like you go from idea to MVP to funded growth without wasting time, energy, or equity.
If you’ve already read 'Validate or Die', you know validation is everything.
But once you’ve got a green light idea, the real challenge kicks in:
How the hell do you actually build it?
That’s what Part 2 is for.
Everything You need to Build!
👇 What You’ll Get Inside This Free Download
📘 Build It Lean, Launch It Fast eBook
A no-fluff, high-impact guide that shows you how to go from idea to working product in record time, without breaking the bank. You’ll learn how to plan a lean MVP, pick the right tools (code, no-code, or hybrid), avoid bloated builds, and stay focused on what actually matters: launching.
🧩 Feature Prioritization Matrix
A dead-simple but powerful tool that helps you figure out what features matter, what can wait, and what can go. Prioritize like a pro so you don’t waste time building stuff no one cares about.
💸 MVP Budget Calculator
Use this editable calculator to plan your build, forecast costs, and stay lean. Whether you’re bootstrapping or eyeing seed funding, it’s built to help you keep your project financially sane from day one.
Who’s Behind This?
Mat Gordon – Startup builder, investor-backed founder, and consultant behind 100+ startups, including multiple six-figure exits and successful product launches across SaaS, mobile apps, and physical products. Over the last 11 years, Mat has launched and helped others launch more than 100 online businesses. Four of his own startups were acquired, and most generated six figures or more in profit.
Now, he’s pulling back the curtain on how to build a real product, fast, lean, and smart—without wasting months or draining your savings.
His free eBook, "Build It Lean, Launch It Fast", walks you through how to create a polished MVP, prioritize features, and get your startup live using the tools, workflows, and systems used by real builders.
Mat also runs Launch It, a startup agency and accelerator that helps ambitious founders turn validated ideas into investor-ready products, without burning out. From no-code MVPs and technical builds to growth strategies and funding prep, Launch It does the heavy lifting so you can launch faster and scale smarter.
This guide is 100% free.
But if you want the shortcut?mApply to work directly with Mat and Launch It to bring your idea to life the smart way.