"Actually Start The Damn Thing"
A 3-Part Startup Launch Series – In Partnership with Half Baked
🚀 PART 3:
Launch, Grow, Repeat
🚀 This is Part 3 of 3 in a FREE series built for founders, creators, and dreamers who are finally ready to stop "thinking about it" and actually build the damn thing.
"Your first 1,000 users won’t just wander in. Here’s how to make them care."
This is the final drop in our 3-part startup launch series in partnership with Half Baked and honestly, it might be the most important one.
You’ve validated the idea. You’ve built the MVP.
Now it’s time to get real people using it, And paying for it.
Whether you’re launching a SaaS tool, a mobile app, a physical product, or even just a newsletter...
growth doesn’t happen by accident.
You need traction tactics, launch strategies, and battle-tested frameworks that
actually work in the wild.
This is your playbook.
📦 What’s Inside the Part 3 Download Pack:
📘 Launch, Grow, Repeat eBook
A no-fluff, high-impact guide to launching your startup, building momentum, and growing your first 1,000 users with minimal or zero ad spend. We cover:
Organic launch strategies across Reddit, Discord, Product Hunt, and TikTok
Building viral and referral loops
Cold outreach that doesn’t suck
List-building tactics that actually convert
Growth stacking: how to layer channels for compounding traction
Post-launch metrics and feedback loops
This is the growth engine most founders wish they had from day one.
✅ Growth Task List
100+ specific actions you can take to find and convert your first users. Think of this as your step-by-step startup growth checklist.
📊 Launch Plan with Zero Ad Spend
Growth hacks and community-based launch frameworks that show you how to launch and grow—even if your ad budget is $0. (Which, let’s be honest, it probably is.)
🧠 Mini Guide: Startup Valuation & Equity Fundamentals
Confused about what your startup is worth?
Wondering how much equity to give away (and when)?
This quick guide breaks down valuation, cap tables, founder equity, and what smart founders get right from the start.
🪫 Plan B Guide: Why Startups Fail, And Why That Shouldn’t Scare You
90% of startups fail. Here’s why… and how to make sure yours isn’t one of them.
Even if it doesn't scale to unicorn status, this guide shows you how to still make money, pivot smartly, and come out ahead.
Spoiler: if you do it right, you can’t really fail.
Who’s Behind This?
Mat Gordon – Startup builder, investor-backed founder, and consultant behind 100+ startups, including multiple six-figure exits and successful product launches across SaaS, mobile apps, and physical products. Over the past 11 years, Mat has launched and helped others launch more than 100 online businesses. Four of his own startups were acquired, and most generated six figures or more in profit.
He runs Launch It, a startup agency and accelerator that helps ambitious founders like you go from idea → product → launch → growth without wasting months or burning out. Launch It handles the validation, MVP development, and investor readiness so you can stay focused on what matters—growing your startup.
⚡ Ready to go even faster?
If you’re ready to build and scale your startup the smart way, skip the DIY headache and apply to work directly with Mat and Launch It.
👉Apply to Work With Launch It
Missed Part 1?
Missed Part 2?